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Journey to CEO

David C. Novak is Chairman and CEO of Yum! Brands, Inc., (NYSE: YUM), the world's largest restaurant company in terms of system units with more than 36,000 restaurants in over 117 countries and territories with more than 1 million associates. Yum! Brands is ranked #214 on the FORTUNE 500 list, with revenues of more than $11 billion in 2010. The company's restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories.

Additionally, Novak devotes much of his time each year to personally train leadership skills to the company's management and franchisees, emphasizing teamwork and a belief in people that rewards and recognizes customer-focused behavior with his trademarked Taking People With You program.

Prior to leading Yum! Brands, Novak was President at both KFC and Pizza Hut. He also held senior management positions at Pepsi-Cola Company, including Chief Operating Officer, and Executive Vice President of Marketing and Sales.

Novak has been recognized as one of the world's "30 Best CEOs" by Barron's, one of the "Top People in Business" by FORTUNE and one of the "100 Best-Performing CEOs in the World" by Harvard Business Review. He is also the recipient of the national 2008 Woodrow Wilson Award for Corporate Citizenship. Novak is on the board of directors of JPMorgan Chase & Co., the Yum! Brands Foundation and World Food Program USA. He is also a member of The Business Council and The American Society for Corporate Executives. He devotes considerable personal support to the United Nations World Food Programme and Dare to Care Food Bank.

The Only Way to
Make Big Things Happen

David Novak runs Yum! Brands, the world's largest restaurant company, parent of KFC, Pizza Hut and Taco Bell, with more than 1 million associates. He learned long ago that you can't lead a great organization of any size — from a tiny startup to a global giant — without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you accomplish that?

In Taking People With You, Novak shares the secrets of the unique leadership program he's developed over his fifteen years at Yum! Brands.

Novak knows that managers in the trenches don't need leadership platitudes or business theories. So he cuts right to the chase, with a step-by-step guide to setting big goals, getting your people on board, blowing past your targets, and celebrating together after you shock the skeptics. And then doing it again and again, until consistent excellence becomes a core element of your culture.

Get ready to change the way you think about leadership – and more important, the way you practice it every day.